Welcome to the 2018 Retailer Training module.
In the beginning of 2018, over 60 APC Retailers participated in the 2018 Retailer Challenge. During the challenge, retailers worked on updating their APC Display, learned tips and strategies to sell APC Products, and discovered how to host and promote a successful workshop experience for customers.
Below is a link to each of the modules. You can click on any link and watch the module summary video and complete the training worksheets on your own time.
To go directly to a module, click on one of the links below.
WELCOME: GETTING STARTED
Watch the overview video to see what the 2018 Retailer Challenge is all about!
MODULE 1: TRANSFORM YOUR APC DISPLAY
In this first module, you’ll learn how to set up and organize all of the products on your APC Display. If you already have a display, you’ll get inspiration and ideas for transforming it.
MODULE 2: PRODUCT & SALES TRAINING
In the second module, you’ll learn why APC’s ingredients are different than competing brands of paint, and what sets us apart. You’ll also discover how to sell each of the products.
MODULE 3: WORKSHOP TRAINING
In Module 3, you’ll learn about the Experience Economy, how to add more value to your workshops so you can charge more, and how to market/promote your upcoming workshops.
MODULE 4: FACEBOOK ADS
Want some free Facebook ads targeted in your local trade area? We can run ads for upcoming workshops, or run ads for APC Brand awareness. Click the link above to learn more.