2017 EDITION - APC COLOR BOOK

The APC Color Book is a wonderful resource that has been downloaded thousands of times online, with more people downloading the guide every day. This has also been a valuable resource in your stores and on your displays.

Customers love to flip through the book to browse project ideas as well as get a better idea of what colors might look like on different projects to help them decide on a color to purchase for their next project.

FRESH NEW LOOK

This fresh new look includes updated project photos for each color. This book also includes a spread dedicated to each collection so it includes all 46 colors.

We’ve also built in a page on the Sealers and finishes near the back of the book.

2 PRINT OPTIONS

Finally, we’ve got a new, lower price point for the APC Color Book….while the book is larger in size, we’re going to have an option where you can purchase the book at half price, so that if you need a couple extra books or want to sell them in your store you can do that as well.

APC HOW TO GUIDE {9 INFOGRAPHICS}

We're launching a Brand New guide book that you can sell from your display.

This book includes 9 infographics.  These infographics talk specifically about each of the APC Products and product categories.

For example, it has a page on Hard Coat, which explains when the customer should be using Hard Coat to seal their projects, how to use it, and what type of projects we recommend using hard Coat on.

This is an affordable guide that you can have at your display, include for each attendee at workshops to take home, or you can even offer to sell these guides for every APC customer that buys paint from you.

LAMINATED WORKSHOP PLACEMATS

Completely redesigned, the workshop placemats are branded APC which make them a perfect tool to have at every workshop station. Plus, when they are laminated they are easy to clean up and wipe off and REUSE for every workshop that you host.

The placemats have a 101 workshop side and they flip over to 201 workshop side.

The 101 side is very easy to understand the basics - it breaks down the 3 basic steps they will learn in the workshop: Paint Distress Seal, the 3 techniques they learn: Wet distress, sanding, 2 color as well as the products they will be learning about which is the Paint, Top Coat and brushes. It also includes tips

On the back side, the 201 side, it goes into more detail about other APC products such as the wax, hard coat, glaze, etc…this kind of gives them a sneak peek into other products and is a good way for you to launch a 201 workshop to them using some of those other APC products and moving them thru the workshop funnel.

THE MINI WORKSHOP KIT

The Mini Workshop Kit is a branded APC box that you can stock and sell off your shelf, it’s for customers that need a little help getting started with APC for the first time.

It’s an IMMEDIATE sale to beginners who might be too intimidated to take a live workshop…or, allows people to immediately get started using the paints if you don’t have an upcoming APC 101 Class on your schedule.

WHATS INCLUDED IN THE KIT

1. PROJECTS - Includes the Wood Picture frame, a small glass mason jar, and a small terracotta pot
2. SUPPLIES - Includes all the supplies from the distressing rag, sand paper, foam brushes, stir sticks, plastic dishes, and plastic spoons. It also includes 1 petite vintiquities paint brush.
3. INSTRUCTIONS - Includes 3 instruction cards, 1 for each project which tells them how to Paint, distress and seal their project.

PINTS (16oz) Available in ALL APC Colors!

Retailers have been saying that when customers come in to buy paint for a project, sometimes the Quart is too much for them, and the 4oz pots seem to small.

Is there a happy medium that is a lower price point then the Quart, but better value than the 4oz pots? That's why we're launching PINTS for all colors!

Tried & True Collection: Sizes

—-> 4oz POTS

—-> 16oz PINTS

—-> 32oz QUARTS

I know this is very good news for so many of you.  The pints are on the ordering site and immediately available in the US.  The Pints are also on the Canadian website for pre-ordering, but won't be in stock until later in November.

BEAT THE FROST IS BACK, AND BETTER THAN EVER!

When winter hits this year, it’s going to hit hard and it will be very cold from the East to the West…Last year, many orders were put on hold due to cold weather systems on the main FedEx shipping routes.

There’s nothing worse than running out of colors and losing paint sales during PEAK SEASON…

In order to help you avoid Old Man Winter, we’re relaunching a program called Beat The Frost - this program was a huge success last year, and we’ve made it even better this year so that EVERY APC retailer can take advantage of it and save big.

FREE SHIPPING

For Example - Any order over $400 US ($500 cdn) placed by Nov 15th will get free shipping.  That’s a huge savings on your winter sales.

And if you want to get stocked up for winter, but don’t have the cash yet?

Then we’re happy to give you payment plan INSTEAD of the free shipping…so you can take your $400 order and pay 3 equal monthly payments of $133.

For larger orders, we’ll offer 4 equal monthly payments, AND free shipping…

We will break down your 3 options for you on a chart that will be available tonight on the ordering site,

And don’t worry ALL of these promotions and offers are detailed out for you on a chart, just click the button below!